Sustainability

For Design Apparat the sustainable approach to product design is an unavoidable reference along the entire design chain. In fact, due to the brand’s ethical code, this orientation becomes vitally important, made necessary by the awareness of the risk associated with the availability, reproducibility, and equal distribution of the world’s natural reserves.

Therefore, the production cycle is based on a short supply chain: all the pieces of the collection were produced and assembled in the industrial plant of Valiyan, a co-producer of Design Apparat together with Nido.

Furthermore, the raw materials and semi-finished products, which favoured the use of local resources, were procured from a radius of around 200 km, identifying the collection with specific genius loci that becomes both a symbol of local identity and respect for the environment, especially in terms of reducing polluting emissions and energy consumption.
The focus on sustainability also comes from lengthening the lifecycle of the product: all the Design Apparat furnishings, in fact, were designed to last over time, guaranteeing the longest phase of use. The choice of modular elements reproduced in different pieces of the collection, such as the Bansko Boo armchair and ottoman, also aims at favouring an economy of the sign that goes hand-in-hand with productive advantage, particularly appropriate in times of economic recession.

In addition to the strictly ecological aspect, sustainability for Design Apparat also takes on semantic importance. The project of the collection, inspired for the most part by Bulgarian material culture, has addressed and revisited types of objects established in the collective and private memory of millions of Bulgarians, and thus defined through an experience of ancient and deep-rooted use.