21st Class Objects

Memory objects transportable into the future: that’s the ambition of performance and duration which distinguishes the Design Apparat approach to product design.

Recovering the iconic and emotional value of old furniture typologies, archetypal examples of the Bulgarian second half of the 20th century domesticity, Design Apparat has worked to update technology and design for a new class of objects, which share a completely renewed approach to materials, affordances and supply chain organization.

Together with a complete products re-engineering, the project puts in motion also a wider process of formal and functional review, surpassing the original destination of usage to encourage new possible translations set in the near future scenarios.

During the whole design activities, Design Apparat has embraced a principle of economy of the sign, that can be retrieved in the repeated use of the same constructive elements, favouring a production costs containment which advantages the economic access of the final consumer.

Furthermore, the transportation of objects into the future involves the whole product life cycle and the sustainable impact that the brand promotes as its ethical code of conduct, thanks to the choice of a short supply chain and the use of local materials, in order to reduce the energy debt.

Finally, the choice of an essential look, diluted through a contemporary lightheartedness injection developed in an anti-vintage perspective, makes these products a universal identification class of objects, adaptable to different types of use and space personalities. Thus, respecting a formal and functional sobriety that rethinks itself as an ethical ambition to product design.